Alcohol Advertisement in Australia Essay Example for Free

Alcohol Advertisement in Australia Essay Alcohol advertising in Australia ignores the long-term and short-term health risks associated with excessive alcohol consumption; these are detrimental to the Australian population of all ages, therefore they should be banned. Alcohol advertising is the promotion of alcoholic beverages by alcohol companies through a range of different media. Alcohol advertising is one of the most closely regulated forms of advertising, along with tobacco. The self-regulation system in Australia is not effective at protecting children and youth from exposure to alcohol advertising, a great deal of which contains material appealing to these groups (Fielder, Donovan Ouschan 2009). The Alcoholic Beverages Advertising Code was introduced to guarantee that alcohol advertising will be conducted in a way that encourages responsibility and moderation in liquor merchandising and consumption, and does not promote the consumption of alcoholic beverages by underage persons. The Alcoholic Beverages Advertising Code first introduced in 1998 is the regulatory system for alcohol advertisement in Australia. For advertisement to comply with this code it is assessed to whom the advertisement is directed, and whom the advertisement may possibly be communicated. Australians’ consumption of alcohol is large on a global scale, with consumption estimated at 9. 88 litres per capita in 2007 (National Preventative Health Taskforce 2009). Scientific research has revealed, over decades, that there is a correlation between alcohol advertising and the consumption of alcohol. However, it has not yet been proven that alcohol advertising causes higher consumption (Hanson, 2011). It is the Alcohol Companies aim to demonstrate that the alcohol campaigns effectively increase their potential market share and brand loyalty, and not higher alcohol consumption. Adolescences are exposed to alcohol advertisements through many different forms of media, and can result in the consumption of alcoholic beverages. A study has shown that alcoholic beverages are the most advertised product inside a 250 metre radius of primary schools and children are exposed up to 25 advertisements for alcohol per square kilometre (Australian and New Zealand Journal of Public Health 2008). The alcohol industry lack credibility in the argument about banning alcohol advertising, given their dire attempts at enforcing their own self-regulatory code (the Alcohol Beverages Advertising Code). Children’s exposure to alcohol advertisement is on a daily basis. The advertisement of alcohol and alcohol products is not adequately regulated to restrict youths viewing alcohol-related images and messages. Research has shows that underage children are frequently shown alcohol advertising (Fielder, Donovan Ouschan 2009). Mounting evidence has revealed, for youths, the increasing pressure of alcohol marketing creates negative attitudes towards alcohol consumption, and significantly impacts their decision to drink, as well as how they drink (National Preventative Health Taskforce 2009). Underage drinking can cause youth’s brains to be extremely damaged from alcohol. Large alcohol exposure to the developing youth’s brain can be very dangerous. Adolescents are shown to be more susceptible to the learning and memory difficulties that can arise from alcohol consumption. Sections of the brain that are affected by alcohol are directly correlated with memory and emotions, and binge drinking could produce memory problems, problems with verbal skills, incapacity to learn and depression. The existing regulatory system does not effectively regulate these exposures, and does not attempt to decrease or abolish the appeal of the advertising content. The 30 highest viewed alcohol advertisements to the underage population included at least one component identified to appeal to children and underage youth, with 23 found to contain two or more such material. It was also found that 15 of the 30 advertisements contained an animal (Fielder, Donovan Ouschan 2009). The self-regulation system in Australia fails to safe-guard children and youth from exposure to alcohol advertising, with a good majority containing elements appealing to youths. The advertising companies’ target audience of their advertising campaigns have changed, with various brands being targeted towards a particular population. Some drinks are typically seen as a masculine drink, predominantly beers and dark spirits, whilst wines and cocktails are seen as feminine. Brands have said to be specifically produced to appeal to a population that would not generally drink that kind of alcoholic beverage. The alcohol industry has come under criticism and restricted legislation in their alleged targeting of young people, with the creation of alcoholic beverages that are sweet-tasting and bright coloured which appeal to the younger population. However, there is no solid evidence that supports this alleged targeting of youths. There have been wide spread debate on whether alcohol advertisements are targeting the teenage population, although alcohol advertisement makes consumption look extremely exciting and enjoyable with a majority of which involve parties. Exposure to alcohol advertisements is a daily occasion; they are on television, radio, billboards, concerts, magazines and sporting events. If alcohol advertising was to be banned there would be a certain objection from alcohol companies, outlets, sporting bodies and association. Alcohol is a major sponsor within Australian sports and is estimated to be worth $1. 25 billion a year. Large quantities of alcohol consumption are linked to severe public and social health problems involving violence, crime, road accidents and disease. With the taxing of premixed drinks there is intent to address the problem, however this has not made much of a difference, with adolescence moving onto different forms of alcohol. With the alcohol advertisement nearly everywhere and binge drinking within the teenage population still prevalent, the self-regulatory systems set up at present are not adequate. Heavy alcohol consumption has become a part of Australian culture; advertisement is encouraging these trends, and should be banned. Reference List: * Australian and New Zealand Journal of Public Health, NSW Centre for Overweight and Obesity, 2008 * Fielder, L. , Donovan, R. J. Ouschan, R. (2009) ‘Exposure of children and adolescents to alcohol advertising on Australian metropolitan free-to-air television’, Addiction, 104: 1157-1165 * Hanson, David, 2011; Alcohol Advertising http://www2. potsdam. edu/hansondj/Advertising. html * National Preventative Health Taskforce (2009) Australia: The healthiest country by 2020, Technical Report No 3.

The 1st Stasimon in Sophocles’ Play, Oedipus the King :: Oedipus the King Oedipus Rex

The 1st Stasimon in Sophocles’ Play, Oedipus the King The 1st Stasimon in Sophocles’ play ‘Oedipus the King’ is mainly showing the Chorus’ confusion in regards to Tiresias’ accusations made towards Oedipus. The Chorus seem terrified and powerless, and, like Oedipus, do not want to believe the accusations. They feel that the gods know the truth, yet will not reveal it, thus feeling as though the gods are of no real help. There are many issues and techniques to be discussed in regards to the 1st Stasimon, one of these being the significance of the section. The real significance of the 1st Stasimon is that it shows the reader how much of a respected role model Oedipus is to the community of Thebes; they will not accuse him until true proof has been revealed about the incident. This can be shown from the third quote in the 1st Stasimon handout. It reads: â€Å"No, not till I see these charges proved will I side with his accusers.† This shows that the Chorus considers Oedipus to be a true leader, and hence will follow him regardless. Another factor of significance in the first stasimon is that it shows the audience how the Chorus believes that Oedipus was brought to Thebes for a reason; this being to bring joy back into the city. The fourth quote in the handout is a good example of this: â€Å"We saw him then†¦with our own eyes his skill, his brilliant triumph – there was the test – he was the joy of Thebes!† Through this quote we can see admiration shown towards Oedipus due to his defeat against the Sphin x, and ridding the city from the curse. This brought joy back into the city, and turned Oedipus into a hero. Another issue raised in the 1st Stasimon was gender representation. Gender representation played a minor role in the First Stasimon. In this section, all well respected people or gods were men; the only woman mentioned in the text was the Sphinx, whom was rather referred to as the ‘she-hawk’. This can be seen in quote 7 in the 1st Stasimon handout. Hawks are considered to be evil birds, and are often in some texts considered to be possessed by the Devil, which shows that the Sphinx was not respected whatsoever, and was considered evil. Also, when the Chorus was trying to solve the question of who killed Laius, they basically ruled out the thought that the killer could be a woman.

What Is the Secret to Long Life?

What is the secret to long life? The secret to long life all depends on how we take care of our own bodies. After taking my test on Blue zone I saw many bad habits that got in the way of me living longer. According to Blue zones Vitality quiz my biological age was two years older than what I really was. My life expectancy wasn’t as high as many other peers of mine that took the quiz. MY life expectancy age was 79. 2. If I fix my bad habits its more likely those 19. 4 years will be added to my life expectancy age.My life expectancy ages were this low because of the habits I have that are not good for my body as I get older. One big problem that I have is I’m most of my time. Blue zone recommended that I should battle my feelings of stress by talking it over, exercising, eating right and getting enough sleep. I also learned that anxiety can because you skin becomes pale, heart rate increase and muscles to tense up. When I get an anxiety the best way to control it is to ju st recognize signs of anxiety and then take a walk or breathe in deeply.Another bad habit is that I don’t eat as many vegetables as my body should be getting. Blue zones recommended that if I was offered a hamburger and vegetables, it makes more sense to get the vegetables which are better for my eye health. A scientific study was done and concluded that that people who ate the highest amount of yellow and dark green, leafy vegetables had a reduced chance of developing blindness. ON the other hand o also needs to enjoy some fruits.In my quiz it stated that people who have diets rich in fruits and vegetables lower their risk of Alzheimer and dementia by 30%. Since I’m a college student I do get a lot of fast food. I need to eat healthier and eat food with fewer calories. It hard for me to stay away from the junk food since it seems so appealing comparing it to the healthy food. But my health is important and the best way to get my body healthy is to avoid foods on high fructose syrup and becoming aware of what I put in my body. My body needs exercise, healthier food and emotional control of anxiety and anger.

Chapter Notes About Three Kids Got On A Boat Essay

Shipwrecked By: Madison Palmer, Maddy Hemby, and Ella Hall Chapter 1 Three kids got on a boat†¦. thinking it was going to be alright. Before they knew it the boat was sinking. They had no idea what to do, they thought fast and jumped†¦.Leaving their parents behind. Panicking as their trying to swim through the strong oceans current. They realize that the don’t have life jackets, they can’t swim forever like that. They think, what can they do? They go back to the sinking boat and look for life jackets. They find three and put them on, Anna, Patrick, and Jamie had no adults, no protection and no idea what to do. Stranded in the ocean, floating in water with life jackets. They looked for land. All day they thought, FINALLY they see land. They paddle their hands swooshing in the water, faster and faster they go. Their skin all pruned up like little raisins from being the water. They step on the island. Only one problem where were they Stranded on a jungle no food, no water, no shelter. 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