Appendix c polynomials Assignment Example | Topics and Well Written Essays - 500 words

Appendix c polynomials - Assignment Example A demand equation (sometimes called a demand curve) shows how much money people would pay for a product depending on how much of that product is available on the open market. Often, the demand equation is found empirically (through experiment, or market research). a. Suppose a market research company finds that at a price of p = $20, they would sell x = 42 tiles each month. If they lower the price to p = $10, then more people would purchase the tile, and they can expect to sell x = 52 tiles in a month’s time. Find the equation of the line for the demand equation. Write your answer in the form p = mx + b. Hint: Write an equation using two points in the form (x,p). A company’s revenue is the amount of money that comes in from sales, before business costs are subtracted. For a single product, you can find the revenue by multiplying the quantity of the product sold, x, by the demand equation, p. The costs of doing business for a company can be found by adding fixed costs, such as rent, insurance, and wages, and variable costs, which are the costs to purchase the product you are selling. The portion of the company’s fixed costs allotted to this product is $300, and the supplier’s cost for a set of tile is $6 each. Let x represent the number of tile sets. 4. A customer wants to make a teepee in his backyard for his children. He plans to use lengths of PVC plumbing pipe for the supports on the teepee, and he wants the teepee to be 12 feet across and 8 feet tall (see figure). How long should the pieces of PVC plumbing pipe

A Brothers Love Essay Example for Free

A Brothers Love Essay When you compare Louis Erdrichs story The Red Convertible and James Baldwins story Sonnys Blues, they seem like completely different stories. The Red Convertible is about two brothers, Lyman and Henry, who grow up on a Native American reservation in North Dakota. The two brothers share a strong bond that is personified through their love for a certain red car that they share. They go through an amazing Journey and discover a lot about each other. On the other hand, Sonnys Blues is also about two brothers, however their Journey goes a completely different oute than Lyman and Henrys. In Sonnys Blues, the narrator and his little brother, Sonny, start out as distant and forgotten family members. Through Sonnys love for music, and his older brothers gradual acceptance, the two grow a stronger bond than ever before. Although the two are indeed about different topics, there are some parallels to recognize as well. The Red Convertible and Sonnys Blues are alike for many reasons, but the most prominent similarity is the theme of brotherhood. For instance, in Sonnys Blues, the dynamic between the two brothers changes from eing completely distant to finally understanding each other, despite their differences. The growth of a relationship is an important factor in true brotherhood. An example of the two brothers taking a step in the right direction is when they meet after Sonny is let out of prison. It has been a while since they have spoken last, and the older brother narrates, miet, when he smiled, when we shook hands, the baby brother Id never known looked out from the depths of his private life, like an animal waiting to be coaxed into the light. (Baldwin, 312) The other brother is realizing that e has never really known his baby brother because his true self was always buried beneath the mask of his drug addiction. We can see here that the other brother is seeing that Sonny is trying to let himself into the light, or trying to finally get himself to a better place in life. The turning point in the story where Sonnys love for music gets truly understood by his brother, is at the end of the story when he is playing his gig. The older brother states, For, while the tale of how we suffer, and how we are delighted, and how we may triumph is never new, it always must be heard. There isnt any other tale to tell, its the only light weve got in all this darkness. (Baldwin, 324) This statement by Sonnys older brother shows that he has finally opened up his heart to accept that his little brother is getting better and expressing himself through music. Like in Sonnys Blues, Henry and Lyman go through a similar Journey in The Red Convertible, where they discover their own Journey through brotherhood. Unlike Sonnys progression of his relationship with his brother, Henry and Lymans relationship starts out ver y strong but dies out in the end. Although the two stories have different outcomes, the core theme of brotherhood is the same. In The Red Convertible, Henry and Lyman are best friends, and spend every moment hanging out with each other. They are inseparable, until Henrys decision to Join the army for three years tears them apart. When Henry returns, Lyman is concerned as he remembers the times wed sat still for the whole afternoon, Henry always had a Joke, then, too, and now you couldnt get him to laugh (Erdrich, 74). Lyman is realizing that his brother nas changed and is disassociated wit n his tormer selt. Lyman is pain stricken because the strength of their brotherhood was slipping through his fingers. Overall, both stories express the motivation and strength that a brotherhood can give. Despite their similarities in overall theme, the two stories are different regarding the symbols that connect the brothers. In Sonnys Blues, the factor that allowed Sonny and his brother to break the barrier between them was his music. Living in Harlem, there isnt many ways to express yourself or let yourself be heard, so music was an escape. Through Sonnys infatuation with music, his brother was able o see beyond his drug addiction and begin to start the re-birth of their relationship. At the end of the story, Sonnys brother was watching him play, But Just before they started playing again, Sonny sipped from it and looked toward me, and nodded (Baldwin, 326). At this point, it is as if Sonnys brother accepted him through the music and finally feels that connection that only brothers can share. Music is a central symbol in Sonnys Blues and creates a stepping stone for the two brothers relationship to grow. On the other hand, we have The Red Convertible, which has a uch different object that directs the story. In The Red Convertible, Henry and Lymans relationship is driven by their love for their red car they had bought together. The red flashy car resembles the boys resilient and carefree view on life, and the strength of the bond they shared in the beginning of the story. However, after Henry returns from Vietnam, he is a changed man and according to Lyman, The change was no good. (Erdrich, 72) Lyman hopes that the car might bring the old Henry back somehow (Erdrich, 75), but is let down when Henry shows no interest in he car. Ironically, Henry ends up destroying the car which, symbolically, destroys the relationship between the two brothers as well. Like the music in Sonnys Blues, the red car in The Red Convertible was a symbol for the change in the brothers relationship. The relationship between two brothers can be transitive, whether it starts distant and grow close like in Sonnys Blues, or the other way around as we saw in The Red Convertible. While each story may have different symbols and storylines, we still see the theme of both the true nature of brotherhood.

Persuasive Speech: Solar Power -- Persuasive Speech

Specific Purpose Statement: To persuade my audience that that solar power should become the main form of alternative energy in the Unites States. Introduction: Attention Getter: Let’s look ahead fifty years and see what the world is like. Imagine a world that is in total war with no end in sight. The cause behind this war is simple, oil. Everyone is fighting over those last few reserves of oil. How can this future be prevented? The answer is solar power. Claim: Solar power has the potential to become the United States main supply of energy and replace are needs for more conventional and harmful forms of power generation. Significance: The United States must face the fact that the world is running out of oil and with today’s rising oil prices, economic and political instability in regions where the United States gets the majority of its oil, this country must begin looking into alternative means of energy to replace oil and end our dependence on foreign powers. Preview: Today I will discuss the potential that solar power has to become this country’s main supply of energy and the latest research that can make solar power more efficient and cost effective. I will also present the environmental benefits that come with using solar power over other and more harmful forms of energy. Body: I. With the world’s supply of oil running dry the Unites States must begin looking into new sources of energy, and the most promising is solar power. A. Scientists predict that in the next several decades the world will run out of oil. According to the article How Fast is the World Running out of Crude Oil by Umut Newbury accessed from the EBSCO Host database states that â€Å"world oil production o... ... must be universally adopted, and solar power is the key to unlocking that bright future. Works Cited Clayton, Mark. "The Cost of Solar Energy Will Soon Compare with the Cost of Coal." Coal (2011). Print. 18 November 2014. David, Leonard. "Proposed Satellite Would Beam Solar Power to Earth." 6 April 2012. Space.com. Website. 18 November 2014. Environmental Health & Engineering, Inc. EMISSIONS OF HAZERDOUS AIR POLLUTANTS FROM COAL- FIRED POWER PLANTS. Environmental Report. Needham, 2011. Print. 18 November 2014. Hamer, Glenn. "Solar Power Can Help Fuel the Future." Energy Alternatives (2006). Print. 19 November 2014. Newbury, Umut. "How Fast is the World Running out of Crude Oil." Mother Earth News October 2004: 28. 18 November 2014. Rotman, David. "Finding a Solar Solution." Technology Review 2 (2012): 48-51. Print. 22 November 2014.

Planning: A Key Factor in the Success of a Business

Planning is a key factor in the success of any business, and conversely, the failure to plan adequately is one of the fastest routes to business failure. There are many considerations that an entrepreneur must decide such as: type of business, legal structure, permits and licenses, market planning, business plan, location, organization management planning, business telephone line, mission statement, and a business checking account. There are many sources of information to help to start a business in an organized way, such as a business plan from the office of Economic Development & Planning located in the County Office Building, or books in that can be found in any library. The first decision that the entrepreneur must make is what type of business he/she wants to start. The decision should be based on the amount of knowledge and skill that they have in the field that they are considering. The better that they know the industry, the stronger there likelihood they will have a successful business, and the better base they will have for the rest of the decisions that will have to be made in the time to come. The next important decision in the business planning process is the legal structure of the company. The three legal structures are Sole-proprietorship, Partnership and a Corporation. Each one of these legal structures has its advantages and disadvantages. The different aspects that each legal structure differs are: management control, capital, liability, income taxes, business continuity, and government regulations. The understanding of these different issues is crucial to the decision of which structure is the best one for the entrepreneurs business. Be sure to consult an attorney before making this decision. In a sole-proprietorship, the owner retains total control of all the decisions that need to be made. The ability to raise capital is limited by the financial resources and the credit worthiness of the individual owner. The owner has the ultimate liability for all the actions and debts of the business. A sole-proprietorship is not a separate taxable entity. The individual owner reports business revenue, expenses and net income (or loss) on his/her individual tax return (form 1040). The business ends with death of owner unless previously sold or transferred. The government has very limited regulations, and few records are legally required. A D.B.A. (Doing Business As) form is available at most office supply stores or at a County Department of Economic Development office, which also requires a small fee. Completed form with notarized signatures must be filed with the County Clerk†s Office. In a partnership, the control is shared by the partners in accordance with the partnership agreement. If there are two partner†s the agreement does not have to be fifty-fifty. It can be what ever the two decide on in the beginning. The ability to raise capital is expanded somewhat as partners are able to pool their respective financial resources. Both partners have joint and several liabilities for actions and debts of partnership. The partnership is not a separate taxable entity. An information return (form 1065) must be filled out each year to report partnership activity; however, individual partners report their respective shares of income (or loss) personally. The business ends with death of a partner unless written partnership agreement contains transfer conditions. The government has limited regulation and few records are required. They should have a partnership agreement, which is available at most office supply stores or at the local County Department of Economic Development office. Completed form with all signatures notarized must be filed with the County Clerk†s Office. It is advisable to consult a lawyer about a partnership agreement before filing the certificate. With a corporation, the day-to-day control rests with the hired management team. Ultimately control is vested with the Board of Directors who are influenced through the voting process by the shareholders. The ability to raise capital is potentially greatly expanded because additional shares of stock may be sold. The liability of the individual shareholders for actions and debts of the Corporation is limited to their equity investment. A C Corporation is a separate taxable entity (form 1120 is required to be filled out). An S Corporation is taxed essentially like a partnership. An information return (form 1120s) must be filled out. The business has a perpetual life distinct from that of its owners. The shares of stock are freely transferable. The government treats a Corporation as a separate legal and taxable entity, and extensive record-keeping is required. There are also complex operating regulations to follow (which differ from state to state). Forms to incorporate are available at any office supply store and should be filed with the Secretary of State in Albany (518-474-6200) if planned start up is in New York State. Licenses and permits are grants of authority from the Federal, State and local political subdivisions to individuals, corporations or partnerships to carry on certain activities. Licenses often involve the payment of fees and proof of qualification by examination. Legally, it is up to you (the business owner) to know if your business requires licensing. Before you start a project, carefully research the applicable state and local laws. For local licenses and permits contact the village/town hall and the county office for local requirements. If you plan to operate a business in your own home, check to make sure you are not in violation of local zoning ordinances. For a construction company the owner or contractor will need to have specific permits and licenses for each job. A call to the County Clerk†s office gets you started with local government. Depending on your plans, you may also need to check with your local planning board, zoning board and building inspector. For construction jobs it is advisable that you check with the DOT regional office in the area of the project to determine if any permits may be necessary for your particular job. There are many occupations in which various governmental agencies and privately owned businesses require the worker to have a license before he/she can work on the project. Each year there will be fewer trades people, contractors, ect., that will need to be licensed. In the years to come it must be expected that all contractors, trades persons, etc. will be required to be licensed by government authority. The majority of cities in the United States require the trades people to be licensed to conduct their business. As the business owner and the employer it is your responsibility to determine if a licensed operator is required for the job. If a license is required you must assure that only a properly licensed person performs the job. The failure to make sure that the employee has the correct license for the job can result in severe penalties and possible imprisonment. It is generally required that in larger cities workers such as carpenters, plumbers, welders, truck drivers, crane operators, heavy equipment operators, masons, steel erectors, laborers, etc., all have the proper licenses. Some licenses are state issued and are required in order to work any place in the state (crane operators, truck drivers, etc.).

Mapping my school

The Laggard High School is located between the central avenue and the Washington Avenue. It is bounded by the ivy-league university like the Baylor’s University. It has a main entrance and another entrance opposite to the fire service which is on the other side of the street. The overall atmosphere of the school is calm. The Laggard High School is bounded on north by the ivy college. The Laggard Middle School is located by the side of the High school and the Laggard Elementary School is behind the High School. The front end classrooms are built in buildings which are L- shaped with the main entrance between them. The remaining classrooms are in a C-shaped building. Behind these classrooms is located a cafeteria. The school playground and gym are behind the cafeteria. The Baylor University located opposite to the school has some influence on the students of the Laggard High School. As the high school students can observe the university students, they will have an idea on the university life. They will also have an idea about the future courses available to them from the universities after study in high school. The Baylor’s University leaves a complete educational environment to the Laggard High School. The students develop an enthusiasm to reach the University for pursuing the courses of their interest. One of the reasons for this is the location of the Baylor’s University. When we discuss about safety in the school, the first thing that comes into mind is the fire service which is located on the opposite side of the street. Whenever there is an untoward incident like fire accident, there is no worry as the fire service is available at the minimum time. In general, the school as a whole is very safe place. As the school is located facing the street, traffic might be a problem when safety is considered. The main entrance, which faces the street, is a dangerous spot in busy hours like 08:30 AM. The students and the staff are in a hurry in the morning, due to which there might be chance of accidents. The car parking which lies just beside the main entrance creates inconvenience to those who go in and out of the school by walk. Car parking at the other entrance is restricted only to staff. One of the solutions that I feel suggestible is that employing a guard at the main entrance to guide the incoming and outgoing vehicles in the busy hours to avoid accidents. This will also fill confidence in the students and staff who walk by the main entrance. Another unsafe area to be considered in the campus is the cafeteria. Yes, the cafeteria is definitely an unsafe place as there is no proper monitoring. There are no enough emergency exits. Since there is no good monitoring, there are more chances of disputes. Any disputes or fights between students cannot be controlled easily. And another disadvantage is that there are no emergency exits in case of fire accidents. And we all know that, cafeteria has the highest scope for fire accident compare to any other place in the school campus. Moreover, the cafeteria is situated far from the entrance due to which more time is wasted before the fire service reaches the cafeteria crossing the staff car parking lot. I feel providing enough emergency exits to the cafeteria immediately and monitoring of the cafeteria would provide safety. The monitoring can be done indirectly by placing closed circuit cameras in the cafeteria and monitoring it from the main school building. Any disturbances in the cafeteria can be easily recognized from the main building and necessary actions can be taken. The playground and the gym are located far from the main building. In case, if there is a severe injury to any student in the ground, it is difficult to provide medical facility immediately. This problem can be overcome by placing a first aid and emergency medical aid unit in the gymnasium. The traffic outside the campus is also a problem, as the school is situated in a very busy center of the city. The traffic on both the sides i.e. at the Washington Avenue as well as the Central Avenue is crowded at the end of the day. All the vehicles of the students as well as the staff come out of the school at the same time creating traffic problems. To solve this problem, it is better that a guard is employed at both the entrances who will guide the vehicles going out at the time of heavy traffic though the street. All these safety issues are a great disturbance for the parents. By employing the suggested solutions it will be a relief to the students, staff and parents too. These are the safe and unsafe areas that I feel considering my school and its surroundings. Â   Â  

Poem-a-day analysis Essay Example

Poem Poem-a-day analysis Paper Poem-a-day analysis Paper I Love the Hour Just Before My initial reaction to this poem was that I share the same emotions the author expresses throughout the poem. IVe been in a situation where youre getting ready for an event or something similar to that and you become anxious for the event to start. Thats how I felt while reading this poem. His last lines were, Everything waiting. Even the wine barely breathing. The anxiety of the event to start is causing everyone to be nervous. The most interesting line in the poem that I liked was the third line, Pulling on boots, fixing their hair, planning what to say if shes there, picking a pluckier lipstick, ehearsing a Joke with a stickpin in it, doing the last minute fumbling one does before leaving for the night like tying up the dog or turning on the yard light. This entire sentence I can relate too. This sounds exactly like me and my friends before we are going out somewhere and we want to look perfect and make sure everything is going to run smoothly. The most meaningful word in the poem to me was the second word party. This sets the whole theme for the poem. With each sentence after that word you understand why they are doing what they are doing and why they are so anxious when they arrive. Black Laws My initial reaction to this poem was that I did not like it. I re-read this poem many times, and I simply Just dont understand what the author means. Its confusing to me. I know based on the title that it has to do with black culture, but I do not understand the story that the author is trying to tell. I think the most interesting line in the poem as well as the most provocative line is, They already shot the black boy on the road for dying without their permission. This line doesnt make sense to me. The black boy couldnt have died without their permission because he didnt die until he was shot. It was very ironic how it was ritten, but this line stood out to me more than any other. Fall Parties My initial reaction to this poem was surprised. I was surprised that the title is Fall Parties, and the author of this poem does a lot of comparing fall parties to summer parties that have passed. When I re-read this poem, I then understood that even though her summer parties were fun while they lasted, they dont compare to her excitement for fall parties to start where she can, snort your (falls) mulling spices and wear both, scuffed boots, scarves with cigarette holes. Fall is personally one of my Tavorlte seasons, so Delng aDle to read tnls poem aoout now exclt a sne Is Tor season to start made me excited also. The most interesting line in this poem to me was, Ill snort your mulling spices. This line stood out to me because it reminds me of a candle that my mother purchases every fall and lights in the house. I love the smell, and its only lit in the fall season, so I can relate to the poet in wanting to Just snort the mulling spices. The most provocative phrase to me in this poem is the phrase, Goodbye, summer. It is ironic to me that she is expressing the emotion of goodbye to a season, but at the same time it makes complete sense in the context of the poem. I ppreciate that she used this phrase in this context. Because I cannot remember my first kiss My initial reaction to this poem was shocked. I thought this poem was going to simply be about a man who couldnt remember receiving his first kiss, but instead it was about him learning the meaning of touch as a young 8-year-old by watching one of his idols kiss women on stage. While reading this poem, I could really feel how the author was feeling as he was sitting on his couch watching his colored TV as this was going on. I felt like I was sitting right next to him. The imagery made the poem feel so real as if I was experiencing it along side him. I really enjoyed reading this poem. The most interesting line in this poem to me was the last line, Tom Jones pointed to the women and said touch and the new color TV made everything shimmer with promise so my eight year old body preened and stretched itself against the ecstatic couch and dreamed of what tomorrow could be like if I could make touch mean so many things, if I could make a building or a body coo like this. This line Just emphasizes all the emotions that he felt as he watched Tom Jones go from women to women kissing them on the TV. For me reading this poem, it was a twist in the story or me when the author said that he was 8-years-old because I couldnt believe that an 8-year-old was having these emotions, or even watching this on TV in the first place. I think the most provocative word used throughout the poem is the word touch. Everyone knows what the generic definition of touch is, but the author describes it as something completely different, and it gives the word such a different meaning throughout the rest of the poem for the reader to relate too and truly understand where the author is coming from. Evangelize Your Love My initial reaction to the poem was confused. I had to re-read this poem a few imes, and I still dont think I fully grasped the concept. I think it is about a women and a man who got into something before they could handle it resulting in having a kid, but Im not positive. Overall, I dont really like this poem. The most interesting line in this poem to me was the last line, How can I live like this? the three of them in unison. This threw a curve ball at me the first time I was reading the poem because it brought to my attention that the story throughout the poem wasnt Just aoout a man ana a womens rocky relatlonsnlp, out Instead was a third character involved, maybe a child? To me, the most provocative word or phrase was, In year three, the sex fizzled and we broke up. Then we got married. To me, this phrase was so ironic. Throughout the entire poem the poet is describing a couple that simply has lost interest in each other, but towards the end they decide to g et married and there is a third character involved? This poem confused me very much. One shies at the Prospect of Raising Yet Another Defense of Cannibalism My initial reaction to this poem was curious. I couldnt tell if throughout the poem the author was actually talking about a movie, or if he was using metaphors to ompare the movie to an actual prostitute or a human. I like that throughout the poem you understand what the poet means, and what he is trying to say, and how he feels during it, but at the same time you still dont truly know who he is talking about. I think the most interesting line is, cant kiss a movie, Jean Luc Godard said, and this is mostly true, in that you cannot initiate the kiss. This is a great way to start the poem and leave the reader being curious. Everyone knows that you cant kiss a poem, so this leaves the reader wondering where the poet is going to travel throughout the rest of the poem. I liked that the first line had me wanting to read more. The most provocative word throughout the entire poem to me was the word movie. Throughout the entire poem, you read the word and understood what movie means, but you never truly knew what the author meant by the word. At some points I thought he really did mean the literal meaning of movie but other times I wasnt sure if he was using it to compare toa person. Overall, I liked the metaphors used in this poem. The Problem of Hands My initial reaction to this poem was the unusual title. I wanted to understood what the poem meant by the way that the title portrayed it to be. As I read this poem a few times, I then understood that the authors problem with hands is that she likes to get too close to paintings, and it would bother the guards at the museums or other people trying to look at the same paintings. So in this case, this authors problem with hands is that they are open and want to get close to certain items. The most interesting line to me was the last line, Here you come with your open hands. I felt that this was a great way to end the poem, after she titles the poem The Problem of Hands and she is discussing all that she has done with paintings nd making the guards nervous, for her to end the poem with that lines puts the entire poem into perspective for me. I now understand that the problem with hands is that she likes to keep her hands open and get too close to valuable paintings that she shouldnt. The most provocative word to me in this poem was the word hands. I would never view tne word nanas as Delnga proDlem until tne autnor aescrlDes now It can be. It opened my perspective to how the author feels, and how her hands have caused her to get in trouble. Toad My initial reaction to this poem was that I enjoyed reading it. I like how the title is simple, and in the beginning she talks about a dead toad that got ran over on the street, and switches over to a live toad, and then all of a sudden all of these memories of her father come back. It was a good flow of events to read from my perspective. Every sentence worked together smoothly and seemed to flow nicely while telling a story. The most interesting line in the poem to me was, Sometimes wed come upon a toad flattened by a car tire, pressed into the softened pitch, its arms spread out a little like Jesus, and it was now part of the surface of the road, part of the roads story. I loved this view of a dead toad. Normally when I see a dead animal on the road, I think its gross, and try not to look at it. But, IVe never looked at it like this poet described, so to me this was very interesting. I think the most provocative phrase to me was the end of the poem when it says, l feel the quickening pulse through its underbelly. Hooded eyes, molasses-tingled, unexpressive, the seam of its mouth glued shut. I love how she returns to describing the toad at the end of the poem, this time describing the live toad that she has captured. I think this is a very positive way to end the poem.

USS Missouri (BB-63) in World War II

USS Missouri (BB-63) in World War II Ordered on June 20, 1940,  USS  Missouri  (BB-63) was the fourth ship of the  Iowa-class of battleships.   USS Missouri (BB-63) - Overview Nation: United StatesType: BattleshipShipyard: New York Navy YardLaid Down: January 6, 1941Launched: January 29, 1944Commissioned: June 11, 1944Fate: Museum Ship at Pearl Harbor, HI Specifications Displacement: 45,000 tonsLength: 887 ft., 3 in.Beam: 108 ft. 2 in.Draft: 28 ft. 11 in.Speed: 33 knotsComplement: 2,700 men Armament (1944) Guns 9 x 16 in. (406 mm) 50 cal. Mark 7 guns (3 turrets of 3 guns each)20 Ãâ€" 5 in. (127 mm) 38 cal. Mark 12 guns80 x 40 mm 56 cal. anti-aircraft guns49 x 20 mm 70 cal. anti-aircraft guns Design Construction Intended as fast battleships capable of serving as escorts for the new Essex-class aircraft carriers then being designed, the Iowas were longer and faster than the earlier North Carolina and South Dakota-classes. Laid down at the New York Navy Yard on January 6, 1941, work on Missouri proceeded through the early years of World War II. As the importance of aircraft carriers increased, the US Navy shifted its building priorities to those Essex-class ships then under construction. As a result, Missouri was not launched until January 29, 1944. Christened by Margaret Truman, the daughter of then-Senator Harry Truman of Missouri, the ship moved to the fitting out piers for completion. Missouris armament centered on nine Mark 7 16 guns which were mounted in three triple turrets. These were supplemented by 20 5 guns, 80 40mm Bofors anti-aircraft guns, and 49 20mm Oerlikon anti-aircraft guns. Completed by mid-1944, the battleship was commissioned on June 11 with Captain William M. Callaghan in command. It was the last battleship commissioned by the US Navy. Joining the Fleet Steaming out of New York, Missouri completed its sea trials and then conducted battle training in the Chesapeake Bay. This done, the battleship departed Norfolk on November 11, 1944, and, after a stop in San Francisco to be fitted out as a fleet flagship, arrived at Pearl Harbor on December 24. Assigned to Vice Admiral Marc Mitschers Task Force 58, Missouri soon departed for Ulithi where it was attached to the screening force for the carrier USS Lexington (CV-16). In February 1945, Missouri sailed with TF58 when it began launching air strikes against the Japanese home islands. Turning south, the battleship arrived off Iwo Jima where it provided direct fire support for the landings on February 19. Re-assigned to protect USS Yorktown (CV-10), Missouri and TF58 returned to the waters off Japan in early March where the battleship downed four Japanese aircraft. Later that month, Missouri struck at targets on Okinawa in support of Allied operations on the island. While offshore, the ship was struck by a Japanese kamikaze, however, the damage inflicted was largely superficial. Transferred to Admiral William Bull Halseys Third Fleet, Missouri became the admirals flagship on May 18. Japanese Surrender Moving north, the battleship again struck targets on Okinawa before Halseys ships shifted their attention to Kyushu, Japan. Enduring a typhoon, Third Fleet spent June and July hitting targets across Japan, with aircraft striking the Inland Sea and the surface ships bombarding shore targets. With the surrender of Japan, Missouri entered Tokyo Bay with other Allied ships on August 29. Selected to host the surrender ceremony, Allied commanders, led by Fleet Admiral Chester Nimitz and General Douglas MacArthur received the Japanese delegation aboard Missouri on September 2, 1945. Postwar With the surrender concluded, Halsey transferred his flag to South Dakota and Missouri was ordered to aid in bringing home American servicemen as part of Operation Magic Carpet. Completing this mission, the ship transited the Panama Canal and took part in Navy Day celebrations in New York where it was boarded by President Harry S. Truman. Following a brief refit in early 1946, the ship undertook a goodwill tour of the Mediterranean before sailing to Rio de Janeiro in August 1947, to bring the Truman family back to the US after the Inter-American Conference for the Maintenance of Hemisphere Peace and Security. Korean War At Trumans personal request, the battleship was not deactivated along with the other Iowa-class ships as a part of the postwar downsizing of the navy. Following a grounding incident in 1950, Missouri was sent to the Far East to aid United Nations troops in Korea. Fulfilling a shore bombardment role, the battleship also aided in screening US carriers in the area. In December 1950, Missouri moved into position to provide naval gunfire support during the evacuation of Hungnam. Returning to the US for a refit in early 1951, it resumed its duties off Korea in October 1952. After five months in the war zone, Missouri sailed for Norfolk. In the summer of 1953, the battleship served as the flagship for the US Naval Academys midshipman training cruise. Sailing to Lisbon and Cherbourg, the voyage was the only time the four Iowa-class battleships cruised together. Reactivation Modernization Upon its return, Missouri was prepared for mothballs and was placed in storage at Bremerton, WA in February 1955. In the 1980s, the ship and its sisters received new life as part of the Reagan Administrations 600-ship navy initiative. Recalled from the reserve fleet, Missouri underwent a massive overhaul which saw the installation of four MK 141 quad cell missile launchers, eight Armored Box Launchers for Tomahawk cruise missiles, and four Phalanx CIWS guns. In addition, the ship was fitted with the latest electronics and combat control systems. The ship was formally recommissioned on May 10, 1986, at San Francisco, CA. Gulf War The next year, it traveled to the Persian Gulf to aid in Operation Earnest Will where it escorted re-flagged Kuwaiti oil tankers through the Straits of Hormuz. After several routine assignments, the ship returned to the Middle East in January 1991 and played an active role in Operation Desert Storm. Arriving in the Persian Gulf on January 3, Missouri joined coalition naval forces. With the beginning of Operation Desert Storm on January 17, the battleship commenced launching Tomahawk cruise missiles at Iraqi targets. Twelve days later, Missouri moved inshore and used its 16 guns to shell an Iraqi command and control facility near the Saudi Arabia-Kuwait border. Over the next several days,  the battleship, along with its sister, USS Wisconsin (BB-64) attacked Iraqi beach defenses as well as targets near Khafji. Moving north on February 23, Missouri continued striking targets ashore as part of the coalition amphibious feint against the Kuwaiti coast.   In the course of the operation, the Iraqis fired two HY-2 Silkworm missiles at the battleship, neither of which found their target. As military operations ashore moved out of range of Missouris guns, the battleship commenced patrolling the northern Persian Gulf. Remaining on station through the armistice of February 28, it finally departed the region on March 21.   Following stops in Australia, Missouri arrived at Pearl Harbor the following month and played a role in the ceremonies honoring the 50th anniversary of the Japanese attack that December. Final Days With the conclusion of the Cold War and the end of the threat posed by the Soviet Union, Missouri was decommissioned at Long Beach, CA on March 31, 1992. Returned to Bremerton, the battleship was struck from the Naval Vessel Register three years later. Though groups in Puget Sound desired to keep Missouri there as a museum ship, the US Navy elected to have the battleship placed in Pearl Harbor where it would serve as a symbol of the end of World War II. Towed to Hawaii in 1998, it was moored next to Ford Island and the remains of USS Arizona (BB-39). A year later, Missouri it opened as a museum ship. Sources Dictionary of American Naval Fighting Ships: USS MissouriBattleship Missouri MemorialHistorynet: USS Missouri

The Relationship of the United States With Russia

The Relationship of the United States With Russia From 1922 to 1991, Russia was the largest part of the Soviet Union. Through most the final half of the 20th Century, the United States and the Soviet Union (known also as the USSR) were the principal actors in an epic battle, referred to as a Cold War, for global domination. This battle was, in the broadest sense, a struggle between communist and capitalist forms of economy and social organization. Even though Russia has now nominally adopted democratic and capitalist structures, Cold War history still colors U.S.-Russian relations today.​ World War II Prior to entering World War II, the United States gave the Soviet Union and other countries millions of dollars worth of weapons and other support for their fight against Nazi Germany. The two nations became allies in the liberation of Europe. At wars end, countries occupied by Soviet forces, including a large part of Germany, were dominated by Soviet influence. British Prime Minister  Winston Churchill described this territory as being behind an Iron Curtain. The division provided the framework for the Cold War  which ran from roughly 1947 to 1991. Fall of the Soviet Union Soviet leader Mikhail Gorbachev lead a series of reforms which eventually lead to the dissolution of the Soviet empire into a variety of independent states. In 1991, Boris Yeltsin became the first democratically elected Russian president. The dramatic change led to an overhaul of U.S. foreign and defense policy. The new era of tranquility that ensued also led the Bulletin of Atomic Scientists to set the Doomsday Clock back to 17 minutes to midnight (the farthest away the clocks minute hand has ever been), a sign of stability in the world stage. New Cooperation The end of the Cold War gave the United States and Russia new opportunities to cooperate. Russia took over the permanent seat (with full veto power) previously held by the Soviet Union at the United Nations Security Council. The Cold War had created gridlock in the council, but the new arrangement meant a rebirth in U.N. action. Russia was also invited to join the informal G-7 gathering of the worlds largest economic powers making it the G-8. The United States and Russia also found ways to cooperate in securing loose nukes in former Soviet territory, although there is still much to be done on this issue. Old Frictions The United States and Russia have still found plenty over which to clash. The United States has pushed hard for further political and economic reforms in Russia, while Russia bristles at what they see as meddling in internal affairs. The United States and its allies in NATO have invited new, former Soviet, nations to join the alliance in the face of deep Russian opposition. Russia and the United States have clashed over how best to settle the final status of Kosovo and how to treat Irans efforts to gain nuclear weapons. Most recently, Russias controversial annexation of Crimea and military action in Georgia highlighted the rift in U.S.-Russian relations.

Biological Psychology Essay Example | Topics and Well Written Essays - 1500 words

Biological Psychology - Essay Example Introduction The biological basis of thought has often been a source of interest to scientists since a long time. Years of research through noninvasive technology has led to some understanding of the anatomy of behaviour and thought. This has been possible by brain mapping, a useful tool to gain understanding of the functional, genetic and various other molecular aspects of brain. Advances in brain mapping have contributed to understanding of several psychological, surgical and anatomical problems in the brain, thus providing clues for improved management and prediction of treatment outcomes. Brain mapping has been possible through advances in neuroimaging and also automation. Functional magnetic resonance imaging, a recent technology in magnetic resonance imaging has been an immense tool in understanding the functional areas of brain. For example, researchers are now able to see which brain areas are altered during performance of certain movements. Based on such information, it has been possible to divide the brain functionally and also understand as to how different areas of the brain work in conjunction during day-to-day activities (Jones and Overly, 2010). In this essay, brain mapping, methods used for brain mapping and benefits of brain mapping will be discussed. Brain mapping Brain mapping may be defined as a set of techniques related to neuroscience that map the biological properties and quantities onto spatial representations of the brain of the concerned mammal resulting in maps that are easily visualized and understood. Any technology in neuroimaging is actually a part of brain mapping, although brain mapping is considered to be higher form of neuroimaging that produces brain images supplemented by additional non-imaging or imaging data analysis, processing or both, like projecting of maps into analysis of behaviour with respect to regions in the brain. It is very important to understand biological basis of diseases so that appropriate treatment can b e based on that. In many diseases, genes have been attributed to the molecular basis of disease because they are the main instruction providers for the cellular molecular machinery. Infact, several genes have been identified for one single disease like 600 for multiple sclerosis (Jones and Overly, 2010). In this regard, a scientific team at the Allen Institute for Brain Science has envisaged a high-tech bridge between genetics and anatomy of brain which is basically an online atlas of the brain of the humans showing activity of about 20,000 human genes (Jones and Overly, 2010). This atlas is likely to expand over the coming years. Even now, the atlas provides an in detailed view of the activity of a particular gene in human being. For example, it is now possible for the scientists to determine the site of genes which encodes specific proteins, including those that are at high chances of being affected by a specific new drug. Based on this information, it is now possible to ascertain the therapeutic and adverse effects of the specific drug. On the other hand, a scientist can concentrate on specific brain structure and known about the genes which function there, thus gaining information about the molecular footprint of the condition. The scientist can also gain information about

Issues In Researching and Developing Media Projects Research Paper

Issues In Researching and Developing Media Projects - Research Paper Example The portrayal of multicultural aspect of European society commenced during the 1960s in Britain and France with the key motive of creating awareness among the migrant populations regarding the host society’s customs and policies. However, the contemporary media, has a completely reformed agenda, that of assimilating and integrating the migrant and multicultural populations within the predominantly white communities and cater to their needs and demands at par with those of their counterparts. The European mass media, today, through its multicultural approach, largely aims to eliminate or reduce the cultural misunderstandings through representation of culturally diverse communities, as opposed to the historical approach, of merely educating the migrants about the way of life of their host societies. It seeks to eliminate discrimination on the grounds of race, culture or social backgrounds of the individuals and encourage peaceful co-existence through intercultural exchange (Alle yne, 2010). This paper seeks to explore the extent to and manner in which multiculturalism is driven by advertising in different media. For the purpose of this study, various forms of mass media i.e. advertisements, books and films have been analyzed to understand the effect it has on promoting and depicting multiculturalism. The advertisements of popular brands, such as McDonalds, American Airlines, and Dove Real Beauty Campaign among others; the book ‘Londonstani’ by Gautam Malkani; and the film ‘Somers Town’ directed by Shane Meadows are studied, analyzed and discussed to gain a broader understanding of the subject. It concludes that the depiction of multicultural ideologies in the mass media, and advertising has facilitated a greater assimilation of culturally diverse communities and has fostered their identification as significant strata of society which is also a lucrative business

UN Convention on the Assignment of Receivables Essay

UN Convention on the Assignment of Receivables - Essay Example It, most likely, is the uniform law convention with the greatest influence on the law of worldwide trans-border commerce, and in some countries lawyers and courts are today as familiar with the Convention as they are with their domestic law - it is the lingua franca of sales. Part of the success is or might be due to the simple requirements of application of the Convention, encoded in articles 1 to 6, which have become a model followed in other international conventions or draft conventions. They are simple in their basic structure, although not without some tricky details which require explanation. These application requirements will be the topic of this short introduction to the Convention.1 Article 1(1) (a) UN law for receivables requires only that the parties have their places of business in different contracting states that is states which have enacted the Convention. With 65 contracting states, now many sales contracts of U.K traders with foreign parties (for example in Australia, Asia, the United States or Europe) are governed by the Convention. Neither the nationality of the parties nor their qualification as merchants influences the application of the Convention, although consumer purchases are almost always excluded from the Convention. The parties' places of business in different states are, in other words, decisive, so that a U.K firm, having its relevant place of business in Australia, when concluding a contract with a firm in Wellington, might find its contract governed by the UN law for receivables. Also, the contract must be a "sale of goods", which normally does not pose problems, but there are borderline cases, with which I shall deal later, and an important extension to mixed contracts under article 3(2) of the UN law for receivables. Parties in Different States The predecessors of the UN law for receivables, the so-called Hague Sales Laws of 1964 - which were ratified by only nine states - used as the main requirement for application only that the parties were residing in different states, thus making it possible that parties from different states, which had not enacted the Uniform Sales Law, might have found their contract governed by this uniform law alien to both of them and to their countries. Therefore, this imperialistic claim of the old uniform sales laws was rejected in the preparation of the UN sales law, but not entirely.2 Article 1(1)(b) states that the UN law for receivables [page 782] is applicable, if the parties are situated in different states - which need not be contracting states, if the conflict of law rules of the forum lead to the application of the law of a contracting state. Thus, if there is a contract between a Japanese and an English trader subject - on account of a clause in the contract - to

Small Business Management Scholarship Essay Example | Topics and Well Written Essays - 2000 words

Small Business Management - Scholarship Essay Example † Before embarking on the study’s specifics, it is essential to have a look at the overall advantage of owning and starting a business in New Zealand. Recent surveys have been carried out globally and these have come up with various findings and conclusions. As per the World Bank’s survey of 2006 where around 150 economies were focused on, New Zealand took the number one spot in terms of ease of carrying out business. The World Economic Forum put New Zealand in the 16th ranking out of 100 economies in terms of competitiveness and besides that, public institutions of New Zealand ranked top in judicial independence, tax collection, corruption absence, organised crime and property rights. Ethically, New Zealand’s situation put it among the most ethical areas of doing business in the world and this considered the corruption undertakings. Transparency International rated it second together with Finland after Iceland. This is as per 2005’s study of 159 cou ntries using CPI- Corruption Perceptions Index. New Zealand was also considered stable, open as well as competitive economically, has a business oriented governance, and cost competitive structures with low policy in inflation, flexible labour market and low rates of corporate tax. (wellington.govt.nz, 2011) According to Oliver and English, in their book, a small business refers to a business that is personally owned or managed. It may also be taken to be that entity which is void of managerial staffs that are specialists or does not form part of a bigger entity. Also, the definition says that such a business should be employing a maximum of 50 workers in manufacturing, a maximum of 10 employees in services and not exceeding 25 workers in the remaining sectors. If this definition is something to go by, then the sector of small businesses in New Zealand consisted of approximately 297,000 firms as at 2007. Of the 297,000, about 280,000 businesses are often known as ‘microâ€℠¢ enterprises since their employees are less than 5 persons. The ‘micro’ enterprises are usually common in retail trade, construction, property, finance as well as business services industrial sectors. Setting up a small business in New Zealand is not without merits. Among the merits of starting such a business are; one can become his or her own boss, exercise own talents, be in state of independence; remove dependence upon a fixed salary or wage; one has a chance to make his/her own money; one is at a vantage point in realising accomplishment, recognition and personal worth; one can come up and implement own products, services and ideas; and one is given a chance at enjoying work than he/she finds satisfying and successful. Having a sole proprietorship can make a person attain a level of family economic security as well as self and lastly, one may be in a position to provide valuable things to the community. Disadvantages of setting up a small business are that one may fail in business and lose all the borrowed and own capital. One may also be forced to work hard, sometimes up to 15 hours in any given day which results to lesser time spent with friends and family. Income may vary and behave in a volatile manner due to factors beyond oneself control. Also there is the very huge pressure arising especially while making decisions and solving problems of the business and these may call for

The Art of English - Everyday Creativity Essay Example | Topics and Well Written Essays - 1500 words

The Art of English - Everyday Creativity - Essay Example For example, one sentence, the ship ploughs through the waves, indicates that the ship is moving slowly through the blocking high waves because the high storm waves are creating a strong resistance to the ship’s current path. The sentence should be literally interpreted as the ship is using a plough tool to plough the ocean, just like a farmer who literally ploughs the farm with the plough tool (Maybin & Swann 2006, p. 46). Further, Cameron discusses that some metaphors are so common that people do not realise they are metaphors. For example, the phase it is on the news today indicates that the topic is being discussed in the news. The people will realise that the phrase does not literally mean the â€Å"it† is on the news just like the glass is on the table (Maybin & Swann 2006, p. 47). In addition, Cameron observes that the people have different reasons for using metaphor. Most individuals use metaphor to improve understanding of the senders’ messages. For exam ple, the child states that his tummy has a fire engine to send a clearer message that the child has a stomach ache (Maybin & Swann 2006, p. 50). Another example, †¦ information on which we can build on., indicates that the information is used as a starting point for another activity. The phrase does not literally mean to build on something like placing a pen on a book (Maybin & Swann 2006, p. 50). ... The author offers different variations of how a metaphor is used. Further, the author discusses many types of metaphor uses. The author even goes down the level of children to make the article very interesting. The part about the lollipop trees metaphor brings up the readers’ mind to imagine when they were just little kids. As kids, lollipops were real treasures. The children felt momentarily happy when licking a lollipop. Further, the author correctly creates interest in the mind of the readers when she describes how the simple word on can be used to catapult the on word to a more artistic level by joining the word with other words to form the metaphor †¦build on. The author’s use of another metaphor, the ship ploughs through the waves, explains the creativity benefits of using metaphor. The author compares the ship’s plough activity with the farmer’s plough activity indicating that the effect of the ship’s plough of the sea has the same diffi culty that is experienced by the farmer as the farmer ploughs the farm land. Consequently, the readers will easily understand the concept of metaphor. The same author rightfully explains why her work is well written. The author reiterates that the metaphor brings two different ideas together to generate further sense, seeing one thing in terms of something else (Cameron 2009, p. 3). The author enlightens her metaphor concept by writing another book. The other book gives more examples on the benefits of using metaphor. The mediocre reader will not resist the persuasive discussion of Cameron to include metaphor words in their daily lives because she is so swift, direct, credible, and true in her presentation of the topic. Types of evidence used to support the

Small Business Management Scholarship Essay Example | Topics and Well Written Essays - 2000 words

Small Business Management - Scholarship Essay Example † Before embarking on the study’s specifics, it is essential to have a look at the overall advantage of owning and starting a business in New Zealand. Recent surveys have been carried out globally and these have come up with various findings and conclusions. As per the World Bank’s survey of 2006 where around 150 economies were focused on, New Zealand took the number one spot in terms of ease of carrying out business. The World Economic Forum put New Zealand in the 16th ranking out of 100 economies in terms of competitiveness and besides that, public institutions of New Zealand ranked top in judicial independence, tax collection, corruption absence, organised crime and property rights. Ethically, New Zealand’s situation put it among the most ethical areas of doing business in the world and this considered the corruption undertakings. Transparency International rated it second together with Finland after Iceland. This is as per 2005’s study of 159 cou ntries using CPI- Corruption Perceptions Index. New Zealand was also considered stable, open as well as competitive economically, has a business oriented governance, and cost competitive structures with low policy in inflation, flexible labour market and low rates of corporate tax. (wellington.govt.nz, 2011) According to Oliver and English, in their book, a small business refers to a business that is personally owned or managed. It may also be taken to be that entity which is void of managerial staffs that are specialists or does not form part of a bigger entity. Also, the definition says that such a business should be employing a maximum of 50 workers in manufacturing, a maximum of 10 employees in services and not exceeding 25 workers in the remaining sectors. If this definition is something to go by, then the sector of small businesses in New Zealand consisted of approximately 297,000 firms as at 2007. Of the 297,000, about 280,000 businesses are often known as ‘microâ€℠¢ enterprises since their employees are less than 5 persons. The ‘micro’ enterprises are usually common in retail trade, construction, property, finance as well as business services industrial sectors. Setting up a small business in New Zealand is not without merits. Among the merits of starting such a business are; one can become his or her own boss, exercise own talents, be in state of independence; remove dependence upon a fixed salary or wage; one has a chance to make his/her own money; one is at a vantage point in realising accomplishment, recognition and personal worth; one can come up and implement own products, services and ideas; and one is given a chance at enjoying work than he/she finds satisfying and successful. Having a sole proprietorship can make a person attain a level of family economic security as well as self and lastly, one may be in a position to provide valuable things to the community. Disadvantages of setting up a small business are that one may fail in business and lose all the borrowed and own capital. One may also be forced to work hard, sometimes up to 15 hours in any given day which results to lesser time spent with friends and family. Income may vary and behave in a volatile manner due to factors beyond oneself control. Also there is the very huge pressure arising especially while making decisions and solving problems of the business and these may call for

Successfull retention tools of American Businesses Term Paper

Successfull retention tools of American Businesses - Term Paper Example It is also costly to the company. Labor turnover and attrition is costly not only in terms of resources but also in precious time of training new employees. It will take time until a new employee will be able to yield the same output like the one that has left and it is also is an opportunity lost to the company. It may be tempting to disregard a company’s retention program because rewards incur cost. But it has to be kept whatever the economic circumstances because in the final analysis, the cost of rewards is more than justified considering the opportunity cost of losing an organization’s best talent (Frasch, 201). It is worth noting that at the aftermath of the recent financial crisis, the survey conducted by Nashville, Tennessee based OI Partners found that an alarming 64 percent of companies â€Å"are concerned that they may lose managers when the job market improves† and that includes a 48 % likelihood of losing their executives (Frash, 2011). Such, a revisit on the successful tools of retaining best talents in an organization would be necessary to prevent the likelihood of an impending labor turnover. Given with the changing economic landscape brought by the recent crisis, it is becoming difficult for companies to financially reward their employees because of financial constraints. Many are even cutting wages as a cost cutting measure to weather the recent economic turmoil (O’Hara, 2011). On the other hand, about 65 percent of employees are beginning to be sensitive to pay increase as a motivation for them to stay with their current employer as reflected in the survey from Marlborough, Mass.-based benefits and compensation consultant Workscape (O’Hara, 2011). This economic difficulty however should not prevent companies to strive to keep their best employees. Nor should they disregard because of the costs associated

Translation in Advertising Essay Example for Free

Translation in Advertising Essay Modern mass media have triggered the distribution of the international advertizing activity. Nowadays, the translation of advertising has become not only necessary but also the daily phenomenon of life of the world community. Thus, the knowledge of theoretical bases of the process is not only an indispensable condition, but also the quality assurance of the translation. Like other production of the mass media – newspapers, magazines, TV programs, broadcasts, advertising is materialized in the form of the ready media text. And the concept â€Å"text† with the reference to the sphere of the mass information is used not only for a designation of an actual text verbal number, but also gets lines of dimensions and multidimensionality including such important for media production components as a visual number in its graphic or television embodiment, and also an audio number in the form of a product. Therefore, the concept â€Å"the advertising text† concerns not only a verbal number, but also includes a set of all linguistic significant components, somehow: schedules, images, sound, etc.  where the concrete set depends on a mass-media-carrier. Such interpretation of a concept ‘the advertising text’ finds the reflection in works of many English-speaking researchers, in particular, in Angela Goddars The Language Book of Advertising which writes: â€Å"The word ‘text’ here (as applied to advertising) is used in its widest sense, including visual artifacts as well as verbal language†. While translating advertising texts it is necessary to consider the purpose of the advertising message, the character of the consumer, the language qualities of the text of the original, the cultural and individual possibilities of the language in the cultural aspect of the consumer and many other things. Translation of texts in advertising can be defined as close to â€Å"adequate†. Such type of translation is caused by its practical necessity. The given approach demands good knowledge of the translator of the subject discussed in the original, the translator should understand what the author of the advertising text, i.e. communicative intention of the advertising text, wanted to say. Translation of the advertising text at change of the verbal form should be, at the same time, precisely transferred in meaning. While translating English-speaking advertising texts, in some cases Russian translators dont translate the text and give its â€Å"semantic equivalent†. For example: â€Å"What legs! Much more than legs! OMSA knows how to be admired! † (From Paris to the Find Omsa the best stockings! ); â€Å"Betcha can’t eat just one† (Zahrustish – you will not resist! ). The choice of this or that way or translating depends on a lot factors. It can be both the character of the text being translated, and the audience of the consumer of advertising production, psychological features of the translator, and his /her adherence of a certain literary tradition. For many experts in advertising activity the foreign language text serves only as a means for understanding the idea of an advertised product, the text is often written from scratch in the language of the country of the consumer, taking into account its national specificity. When the exact translation of the text represented is for any reasons undesirable, the translator uses the phrases that are approximate in meaning; the phrases should necessarily consider traditional ethnic, national and social features, stereotypes of behavior of a concrete audience at whom the product in the advertising text is directed. If the audience on whom the text of an advertised product is focused is various, translators use exclusively common lexicon that is clear to each native speaker and has wide application in a daily dialogue. If the target audience is homogeneous, translators dont use in the advertizing text the words that have certain restrictions in the use. They carefully select the words included in the advertising text with the reference to their stylistic conformity, to the chosen theme, the product and the audience. In the case when the advertising campaign is focused on the narrow homogeneous audience having its own social or professional metalanguage, the use of slangy words and words of professionalism is not forbidden to the translator, but, moreover, it is welcomed. The reference to literary, cultural and historical traditions is â€Å"the powerful weapon† for the founders of advertising. At the same time similar phenomena represent certain difficulties at interpretation and perception of the text. The use of citations, hints, deformed idioms, and also the words of another language assumes the presence of the general background knowledge of the founder of the text and its addressee. A similar phenomena gets special importance in advertising of the goods displayed in  the international market as in this case there is required some adaptation of advertising messages to the audience they are addressed; with the reference to peculiarities of the language picture of the world. Advertising texts should be characterized by clarity, brightness, laconicism, extravagance, highly professional execution, as its main objective – to draw attention, to raise interest and to stimulate sale. To achieve this purpose the composers of the advertizing text appeal to the use of various linguistic and psychological devices. Therefore, in advertising messages on the â€Å"the limited space† it is possible to observe the highest concentration of various stylistic devices. â€Å"Having the purpose of intensive concentrated influence, advertising uses a rich spectrum of expressive means at all language levels†. [1] Allegory, a metaphor, comparison, parallelism, various kinds of repetitions, alliteration, an onomatopoeia, concentration of imperative forms of a verb and connotive adjectives – all these are widely represented in advertising texts. So, for example, D. Dajer characterizes features of language of advertizing as follows: â€Å"Advertising language is of course loaded language. Its primary aim is to attract our attention and dispose us favorably towards the product or service on offer. Advertisers use language quite distinctively: there are certainly advantages in making bizarre and controversial statements in unusual ways as well as communicating with people using simple, straightforward language †¦ Catching our attention and imagination and aiding memory are perhaps the primary functions of advertising languages: usual or stylish words and short, crisp sentences are easy to repeat and remember. And our memories are also served by brand names, slogans and catch-phrases, rhythm and rhyme, alliteration, snatches of song and verse and of course endless repetition†. [3, p. 140] As one of the major components of the advertising text is the description of advertised goods or services, attributive combinations that include adverbs and adjectives bear the big functional loading. Some researchers even name the adverbs and adjectives the keywords of the advertising text and pay to them special attention. â€Å"If you listen to any commercial or glance at advertisements in magazines, you will be subjected to a liberal sprinkling of adverbs and adjectives. There are key parts of speech for advertisers. They are the trigger words because they can stimulate envy, dreams and desires by evoking looks, touch, taste, smell without actually misrepresenting a product†. Adjectives and adverbs help to create that unique tonality of an advertising appeal which allows to transfer qualities and advantages of an advertised subject. While translating into other language this circumstance should be necessarily considered: â€Å"Radiant, sensual, sophisticated, Jadore is a fragrance that celebrates the renaissance of extreme femininity and the power of spontaneous emotion with a brilliant bouquet of orchids, the velvet touch of Damascus plum and the mellowness of Amarante wood† (Shining, sensual, difficult, Jadore – aroma which celebrates the Renaissance of extreme feminity and the power of direct emotion with a brilliant bouquet of orchids, velvet contact of Damask plum, and ripeness of wood of an amaranth). [3, p. 149] In translation process of advertising texts adjectives and adverbs are used for the description of the most various properties of an advertised product – forms, the size, the quality, the cost, sensations which the given product causes. The adjectives that are most used in English-speaking advertising concern: natural, sensual, innocent, passionate, romantic, mysterious, good, better, best, free, fresh, delicious, full sure, clean, wonderful, special, fine, big, great, real, easy, bright, extra, rich, gold. Often there are the adjectives specifying the authenticity of a trade mark genuine, authentic and original. But, perhaps, the champion of frequency in English-speaking advertising there is an adjective ‘new’ he can be met practically in every second advertising text. On syntactical level it is possible to name such most significant signs of the advertising text as the frequent use of imperative forms of a verb that considerably strengthens dynamism of an advertising appeal (see, buy, fly). â€Å"They fell in love with her when she started wearing that Sexplosion perfume. That perfume really attracts boys! Buy some! † Very often in advertising texts there is a metaphor, while translating it the translator needs to show a great creative potential: â€Å"Plop plop, fizz fizz, oh what a relief it is! † (Advertizing Alka-Seltzer: â€Å"Fun without a hang-over! †); â€Å"The quicker picker-upper† (advertizing of chocolate Bounty: â€Å"Bounty. Paradise pleasure†). Or on the contrary, while translating a usual advertising slogan into Russian the translator uses a metaphor: â€Å"Mr.Clean will clean your whole house and everything thats in it† (â€Å"Mr. Proper all has washed also apartment has freshened†; â€Å"With Mr. Proper is more cheerful, houses purely twice faster! †); â€Å"If it’s gotta be clean, it’s gotta be Tide† (â€Å"Cleanliness – Tajd is pure! †). References: 1. ДÐ ¾Ã ±Ã'€Ð ¾Ã' Ã ºÃ »Ã ¾Ã ½Ã' Ã ºÃ °Ã' , Ð ¢. Г. Ð’Ð ¾Ã ¿Ã'€Ð ¾Ã' Ã'‹ Ð ¸Ã ·Ã'Æ'Ã'‡Ð µÃ ½Ã ¸Ã'  Ð ¼Ã µÃ ´Ã ¸Ã ° Ã'‚Ð µÃ ºÃ' Ã'‚Ð ¾Ã ². – ÐÅ". : ÐÅ"Ð ÃÅ¡Ã ¡ ПÃ'€Ð µÃ' Ã' . 2000. 2. Ð §Ã °Ã ³Ã °Ã ½, Ð . Г. Ð  Ã µÃ ºÃ »Ã °Ã ¼Ã ° Ð ² Ã' Ã ¾Ã'†Ð ¸Ã ¾Ã ºÃ'Æ'Ð »Ã'Å'Ã'‚Ã'Æ'Ã'€Ð ½Ã ¾Ã ¼ Ð ¿Ã'€Ð ¾Ã' Ã'‚Ã'€Ð °Ã ½Ã' Ã'‚Ð ²Ã µ: Ã'‚Ã'€Ð °Ã ´Ã ¸Ã'†Ð ¸Ã'  Ð ¸ Ã' Ã ¾Ã ²Ã'€Ð µÃ ¼Ã µÃ ½Ã ½Ã ¾Ã' Ã'‚Ã'Å' // ÐÅ"Ð °Ã'€Ð ºÃ µÃ'‚Ð ¸Ã ½Ã ³ Ð ² Ð  Ã ¾Ã' Ã' Ã ¸Ã ¸ Ð ¸ Ð ·Ã ° Ã'â‚ ¬Ã'Æ'Ð ±Ã µÃ ¶Ã ¾Ã ¼. 2000. â„â€" 2. 3. Dyer, G. Advertising as Communication. – London. 1995.

Modern Industrial Society

Modern Industrial Society This essay will attempt a brief review of the history of the concept culture and its relationship with the concept civilization, in order to understand the two concepts, without making any claims towards offering anything new in the analysis of the chronological account of how the definition of culture changed over time.  [1]  Instead, the essay will attempt to explore the harmonies and dis-harmonies in the utilization of the two concepts, as a way of coming to terms with immanent ruptures and continuities which were explicated in various ways in which the logic and lexicon of these concepts were deployed in the different anthropological traditions over the years. From the outset, I would like to mention that I almost abandoned this particular topic because of the difficulties I encountered in finding a concise definition of, mainly the concept of culture. When, after several weeks of reading, it finally dawned on me that actually there was none, it all started to make sense that the subject of defining the concept of culture has never been closed and was never intended for foreclosure. This meant that understanding how the concept was variously deployed was as important as appreciating the manner of its deployment, especially in ways in which this was always associated with the concept of civilization, whose definition was more straightforward. The notion of Culture: Following a very unsuccessful search for a concise definition of the concept culture, it dawned on me that Terry Eagleton and several others was after all correct when he said that culture was one of the few very complicated concepts to have ever graced the English language (Armstrong, 2010: 1; Eagleton, 2006: 1; Kroeber Kluckhohn, 1952). Culture was a very difficult concept to define because the evolution of its etymology and its deployment varied in different contexts and anthropological traditions, both contemporary and classical. Its meaning in one setting was often contested in another. The word culture was first used in America  [2]  , and in etymological terms, its contemporary usage has its origin in attempts to describe mans relationship with nature, through which resources were extracted. It depicted the outcomes of extraction of resources from nature through a process of labor, for example, through crop farming and livestock production (Eagleton, 2006: 1). It was in this sense that the concept was first formally deployed in the 19th century in Germany, where the word used was Kultur, which in German referred to cultivation.  [3]  The early German usage of the word culture was heavily influenced by Kant, who, like his followers, spelled the word as culture, and used it repeatedly to mean cultivation or becoming cultured, which subsequently became the initial meaning of civilization (Kroeber Kluckhohn, 1952: 10). The way the concept was first used in modern English borrowed from the usage first made of the word by Walter Taylor, which dates back to 1871 , although according to Kroeber and Kluckhohn (1952: 9), Taylors use of the word culture, which was borrowed from German, was similar to the way the word civilization was used in Germany. The above sense in which the concept culture was for long deployed depicted it as an activity or occupation that entailed a materialist dimension related to the extraction of resources from nature. Coming from Walter Taylor, the modern scientific sense of the word culture no longer refers primarily to the process of cultivation, but more generally as a manifestation of customs, beliefs and forms of government (Kroeber Kluckhohn, 1952: 10). The latter sense signifies some abstraction to the transcendent and divine realm of spiritualism. Over time, the concept was also deployed in other ways that depicted it as an entity (Eagleton, 2006: 1). There was also a sense in which the concept of culture also depicted the transformation that took place in societys experiences with changing technologies of production as capitalism developed, although this understanding was quite often deployed in racist terms to differentiate between less industrialized nations of the non-west from the more ind ustrialized European societies. It is true, as observed by Eagleton that the relationship between nature and culture was such that nature produces culture which changes nature (Eagleton, 2006: 3). In this sense, there is a part of nature that is cultural, and another that is not. The part of nature which is cultural is that part which labor transforms, for example, into works of art, monuments, skyscrapers (or building structures) or cities. Such products of culture are as natural as rural idylls are cultural (Eagleton, 2006: 4). Because culture originally meant cultivation, or managing the growth of crops, which means husbandry, the cultural therefore would imply that which was within ones means to change. As pointed out by Eagleton (2006: 4), the stuff to be altered has its own autonomous existence, which then lends it something of the recalcitrance of nature in much the same way as the extent to which culture transforms nature and also influences the rigorous limits nature imposes on the cultural project. To this extent, I am in agreement with Eagleton (2006: 4-5) that the idea of culture signified a double rejection, of, on the one hand, the representation of culture as an organic (biological) determinism; and, on the other, as an interpretation of culture as an embodiment of autonomous spiritualism. To this extent therefore, culture rebuffs naturalism and idealism founded in biological determinism by insisting that from the point of view of culture, there was also a representation within nature which exceeded and dismantled nature. It also represented a refusal of idealism because even the highest-minded human agency had its humble roots in our biology and natural environment. The resulting contradiction from this rejection of naturalism (emanating from organic determinism) and idealism (as a result of autonomy of spirit) led to a contest between what had actually evolved and what ought to, which transfigured into what Eagleton described as a tension between making and being made, between rationality and spontaneity (Eagleton, 2006: 5). Consequently, although the relation between humans and nature was important to an understanding culture, in this paper, I consider the social relations between humans and nature in the course of extracting from nature, through which humans change nature to be the most important. This is what is central to understanding the concept of culture, which makes it possible to view it as a systematic way of life and living, that humans consciously develop that is transferred from the past to the present and into the future. It depicts some semblance of historically assembled normative values and principles internal to social organizations through which a diversity of relationships are ordered. In this way, it is possible to see how culture becomes an abstraction of itself, in its own right, which does not reify culture as a thing as this essentializes culture. I am inclined to agree with Armstrong (2010: 2) in her definition, which presents culture more as a process of meaning making which i nforms our sense of who we are, how we want to be perceived and how others perceive us. The above said, we also need to recognize that while culture is important, it is also not the only factor that shapes social relations between humans in the course of impacting on nature in ways that change it. Several other social, economic, political, geographical, historical and physical factors come into play. It is necessary to recognize that culture, which embodies as much as it conceals its specific history, politics and economics; is, as also pointed out by Franz Boaz  [4]  , not inert. It is an inherently Boasian conception to view culture as extremely dynamic; as having life, and existing in a continuous state of flux, as new notions of and about culture continues to emerge. This means that cultures cannot be expected to be static and homogenous. As new cultures emerge, tensions are usually generated. The totality of any culture and its individual trait cannot be understood if taken out of its general setting. Likewise, culture cannot also be conceived as controlled by a single set of conditions (Benedict, 1934: xv). It is also Franz Boaz  [5]  who noted that culture is some form of standardized or normative behavior. An individual lives in his/her specific culture, in as much the same way as culture is lived by an individual. Culture has a materiality that makes it manifest in diverse patterns implying that it meaningless to try and generalize or homogenize about cultural patterns (Benedict, 1934: xvi). Thinking of culture as socially constructed networks of meaning that distinguish one group from another implies not only a rejection of social evolution but also an endorsement of cultural relativism, which is also a Boasian tradition.  [6]  Boaz  [7]  rightly argued that perspectives that view culture in evolutionary terms tend to end with the construction of a unified picture of the history of culture and civilization, which is misleading. Tendencies which view culture as a single and homogenous unit, and as an individual historical problem is extremely problematic (Benedict, 1934: xv). I consider the distinctive life-ways of different people as the most basic understanding of the notion of culture. Cultural relativity is a recognition that different people have cultures and life-ways that are distinct from those of others. The notion of civilization: The concept of civilization, like culture, also has a complex etymology. By 1694, the French were already using the verb civiliser, and referred to the polishing of manners, rendering sociable, or becoming urbane as a result of city life (Kroeber Kluckhohn, 1952: 11). The French notion of civilization referred to the achievement of human advancement manifest in certain customs and standards of living. The French considered civilization as the end point of a process of cultivation that took place over centuries (Elliot, 2002). The English lagged behind the French.  [8]  In 1773, Samuel Johnson still excluded civilization from his dictionary, preferring civility, and yet civilization (from the word civilize) captured better the opposite of barbarity than civility. The English subsequently adopted the concept of civilization deriving it from the verb to civilize and associated it with the notion of civilizing others. The 1933 Oxford Dictionary defined civilization as: A developed o r advanced state of human society; a particular stage or type of this (Kroeber Kluckhohn, 1952: 12). By the 18th century, the word civilization in German was associated with the spread by the state of political developments akin to the German state to peoples of other nations. It was somewhat similar to the English verb to civilize (Kroeber Kluckhohn, 1952: 11). For the Germans and English, the concept of civilization invoked an imperial political agenda that was apparent in the way they deployed the concept. The harmony and dis-harmonies in deployment of concepts of culture and civilization: The evolutionary thinking about culture and civilization in the philosophy of Durkheim: Among the scholars who attempted a very rigorous narrative intended to distinguish between culture and civilization was Émile Durkheim, whose writings were first published in 1893. In trying to come to terms with the complex division of labor and associated behavioral changes that occurred with the industrial revolution in England, Durkheim, argued that inside modern industry, jobs were demarcated and extremely specialized, and while each product was a specialty, it entailed the existence of others in form of the labor they input into its production. As society evolved from agriculture to industry, so did culture of the pre-industrial era give way to civilization associated with the conditions of progress in human societies. Durkheim extended the concept of division of labor from Economics to organisms and society, from which its association with culture was derived, arguing that the more specialized an organisms functions were, the more exalted a place it occupied in the animal hierarchy. For Durkheim, the extent of division of labor in society influenced the direction of the development of the evolution of mankind from culture to civilization (Durkheim, 1984: 3). Durkheim used division of labor to make the distinction between culture as a preserve of the pre-modern mediaeval society and civilization as belonging to the modern industrial society. Durkheim argued that all societies are usually held together by social solidarity. In the pre-industrial societies, where social bonds were based on customs and norms, this solidarity was mechanical while in the industrial societies, which were highly individualistic, the solidarity was organic, and social bonds were maintained by contracts which regulated relations between highly individualistic beings. To Durkheim, societies transition from relatively simple pre-modern societies to relatively more complex industrial societies (Durkheim, 1984: 3). Durkheim argued that division of labor influenced the moral constitution of societies by creating moral rules for human conduct that influenced social order in ways that made industrial societies distinct from the pre-industrial ones. It created a civilized, individual man, capable of being interested in everything but attaching himself exclusively to nothing, able to savor everything and understand everything, found the means to combine and epitomize within himself the finest aspects of civilization. For Durkheim, tradition and custom, collectively defined as culture were the basis of distinction of the simpler societies which defined their mechanical form of solidarity that they exhibit. The modern societies, according to Durkheim, were characterized civilization (Durkheim, 1984: 3-4). Durkheim advanced an essentially Darwinian argument. In the biological determinism of Durkheim, it is argued that the shift from mechanical to organic solidarity was comparable to the changes that appeared on the evolutionary scale. Relatively simple organisms showing only minimal degrees of internal differentiation ceded place to more highly differentiated organisms whose functional specialization allowed them to exploit more efficiently the resources of the ecological niche in which they happened to be placed. The more specialized the functions of an organism, the higher its level on the evolutionary scale, and the higher its survival value. In similar ways, the more differentiated a society, the higher its chances to exploit the maximum of available resources, and hence the higher its efficiency in procuring indispensable means of subsistence in a given territory (Durkheim, 1984: xvi). There were fundamental contradictions in the perspectives of Durkheim. If Durkheim denigrated culture to the pre-modern, and viewed society as developing in evolutionary terms to the industrial, it could be assumed that he also believed that the solidarity which was associated with the industrial society was better. What then explains the fact that Durkheim was deeply convinced of and concerned about the pathology of acquisitiveness in modern capitalist society? Durkheim did not believe that the pathological features of the industrial society were caused by an inherent flaw in systems built on organic solidarity. Rather, he thought that the malaise and anomie were caused by transitional difficulties that could be overcome through the emergence of new norms and values in the institutional setting of a new corporate organization of industrial affairs (Durkheim, 1984: xxi). For Durkheim, the flaws in industrial and class relations did not mean that the pre-modern characterized by culture was better. That the class conflicts which were inherent in the industrial society and were associated with the structure of capitalist society would be overcome by the emergence of a new corporate society in which relations between employers and employees were harmonized. Beholden to none of the political and social orientations of his day, Durkheim always attempted to look for a balanced middle way (Durkheim, 1984: xxii). The contemporary play of relationships between culture and civilization has, to say the least, rendered wanting, the ideas which were advanced by Durkheim. For example, if culture is a preserve of the pre-modern, what explains the pervasiveness of barbarism within civilized formations of the industrialized world? Can we have culture in societies that are characterized as civilized or with civilization? Or are societies that are said to possess culture devoid of civilization? The contradictions in the etymology and deployment of concepts of culture and civilization: The usage of culture and civilization in various languages has been confusing. Websters Unabridged Dictionary for English defined both culture and civilization in terms of the other. Culture was a particular state or stage of advancement in civilization. Civilization was called advancement or a state of social culture. In both popular and literary English, they were often treated as near synonyms, though civilization was sometimes restricted to advanced or high cultures (Kroeber Kluckhohn, 1952: 13). As early as the 1950s, there were some writers who were inclined to regard civilization as the culture of urbanized societies characterized by cities. Often, civilization was considered a preserve for literate cultures, for instance, while the Chinese had civilization, the Eskimo were seen as in possession of culture (Kroeber Kluckhohn, 1952: 13). The English language distinction between civilization and culture made in the past was different from that made in the German language. In German, civilization was confined to the material conditions, while the English expression sometimes included psychic, moral, and spiritual phenomena (Kroeber Kluckhohn, 1952: 13). The German Kultur also referred to material civilization, while culture in English over time came to mean something entirely different, which corresponded to the humanities. The German Kultur also related to the arts of savages and barbaric peoples, which were not included in any use of civilization since the term civilization denoted a stage of advancement higher than savagery or barbarism. These stages in advancement in civilization were even popularly known as stages of culture; implying that the word culture was used synonymous with the German Kultur (Kroeber Kluckhohn, 1952: 13). In English, culture was a condition or achievement possessed by society. It was not individual. The English phrase a cultured person did not employ the term in the German sense. There was a sense of non-specificity in the way in which the concept culture (Kultur) was deployed in the German sense (Krober Kluckhorn, 1952: 13). From its etymological roots in rural labor, the word culture was first deployed in reference to civility; then in the 18th century, it became more or less synonymous with civilization, in the sense of a general process of intellectual, spiritual and material progress. In Europe, civilization as an idea was equated to manners and morals. To be civilized included not spitting on the carpet as well as not decapitating ones prisoners of war. The very word implied a dubious correlation between mannerly conduct and ethical behavior, which in England was equated to the word gentleman. As a synonym of civilization, culture belonged to the general spirit of Enlightenment, with its cult of secular, progressive self-development (Eagleton, 2006: 9). Form my reading of the literature on this subject, it was not clear at what point culture and civilization begun to be deployed interchangeably. Suffice to mention, however, that in English, as in French, the word culture was not unconditionally interchangeable with civilization. While it was not entirely clear, between the two concepts of culture and civilization, which predated the other, they both shared a transcendental association with the notion of cultivation, as something which is done to (or changes in) humans in the course of exacting labor upon nature to change it, that leads to the development of human qualities to suit the needs of collective humanity. Culture, which emerged in German from the notion of Kultur, which meant cultivation, appeared as a form of universal subjectivity at work within the particularistic realm of our separate individualities. For Eagleton (2006: 8), it was a view of culture as a component of civilization which was neither dissociated from socie ty nor wholly at one with it. This kind of focus also portrayed an essentially Kantian notion of man as becoming cultivated through art and science, and becoming civilized by attaining a variety of social graces and refinements (or decencies), in which the state had a role to play. This Kantian conception therefore distinguished between being cultivated and being civilized. Being cultivated referred to intrinsic improvement of the person, while being civilized referred to improvements of social interrelations (interpersonal relations), some kind of ethical pedagogy which served to liberate the collective self buried in every individual into a political citizen (Eagleton, 2006: 7; Kroeber Kluckhohn, 1952: 11). There was a sense in which the concept of civilization had an overwhelming French connection (coming from the concept civilizer), in the same way culture was associated with the Germans (from the concept Kultur). To be described as civilized was associated by the French with finesse with regards to social, political, economic and technical aspects life. For the Germans, culture had a more narrowly religious, artistic and intellectual reference. From this point of view, Eagleton (2006: 9) was right when he observed that: (i) civilization was deployed in a manner that played down national differences, while culture highlighted them; and, (ii) the tension between culture and civilization had much to do with the rivalry between Germany and France. I am reminded here of Eagletons famous phrase that: civilization was formulaically French, while culture was stereotypically German (Eagleton, 2006: 10-11). Towards the end of the 19th century civilization and culture were invariably viewed as antonyms. If, however, the description by Eagleton (2006: 9) of French notion of civilization as a form of social refinement is acceptable, then one can also accept Kroeber and Kluckhohn (1952: 14) description of civilization as a process of ennobling (or creating nobility) of humanity through the exercise by society of increased control of the elementary human impulses. This makes civilization a form of politics. In the same light, I also agree with Kroeber and Kluckhohn (1952: 14) that cultures German connections link it with the control of nature through science and art, which means culture embodies technology (including equipment) as well as knowledge systems (including skills) relevant for subduing and employing nature. The implications of the above are two-fold: (a) culture and civilization, can not be looked at as antonyms or binary opposites, in the sense in which evolution theorists would want us to view the relationship between these two concepts with culture as being akin to an inferior status while civilization is ascribed to the superior; (b) both tend to depict not only elements of normativity in advance in life-forms, but also constantly improving internal conditions of the internal elements of these concepts that define humanity which they embody. There is a way in which the elements embodied by these concepts depict superiority in their respective life-forms. Even when there are tendencies for overlaps in the elements depicted by these two concepts, for example, their association with politics, art, technology and urban living, there is a sense in which both concepts cannot be viewed as stages of development one from the other. It appears to me that Eagleton viewed civilization as a value-judgmental concept that pre-supposed an improvement on what went before, to whatever was not only right, but a great deal better than what was (Eagleton, 2006: 10). Eagleton was also non-presumptive when he pointed out that historically, the deployment of the term put it within the lexicon of a pre-industrial European middle class, which used the concept to justify imperial ambitions of mercantile and early industrial European capitalism towards those they categorized as of inferior civilization (Eagleton, 2006: 10). This fact has to be borne in mind if the concept when the concept is deployed today. Culture on the other hand, required certain social conditions that bring men into complex relationships with natural resources. The state becomes a necessity. Cultivation was a matter of the harmonious, all-round development of the personality. Because there was overwhelming recognition that nobody could do this in isolation, this helped to shift culture from its individual to its social meaning. Culture had a social dimension (Eagleton, 2006: 10). Whichever was, between culture and civilization, the progenitor of the other, there is a dual sense in which these concepts appear linked by their enlightenment era roots; and also not linked at the same time. I agree with Eagleton that civilization sounds abstract, alienated, fragmented, mechanistic, utilitarian, in thrall to a crass faith in material progress; while culture seems holistic, organic, sensuous, autotelic and recollective. However, I have reservations with Eagletons postulation of, first, a conflict between culture and civilization, and secondly, presentation of this conflict as a manifestation of a quarrel between tradition and modernity (Eagleton, 2006: 11). One of the greatest exports from the Enlightenment era was its universalism. Post-enlightenment political philosophy contributed significantly to critiques of enlightenments grand unilineal narratives regarding the evolution of universal humanity. We can look at the discourse of culture as a contribution to understanding the diversity inherent in different life-forms with their specific drivers of growth. Increasingly, it had become extremely perilous to relativize non-European cultures, which some thinkers of the time idealized as primitive (Eagleton, 2006: 12). In the 20th century in the primitivist features of modernism, a primitivism which goes hand-in-hand with the growth of modern cultural anthropology emerged, this time in postmodern guise, in form of a romanticizing of popular culture, which now plays the expressive, spontaneous, quasi-utopian role which primitive cultures had played previously (Eagleton, 2006: 12). While todate the concepts civilization and culture continue to be used interchangeably, there is also still a sense in which culture is still deployed almost as the opposite of civility (Eagleton, 2006: 13). It is not uncommon to encounter culture being used in reference to that which is tribal as opposed to the cosmopolitan. Culture continues to be closed to rational criticism; and a way of describing the life-forms of savages rather than a term for the civilized. If we accept the fact that the savages have culture, then the primitives can be depicted as cultured and the civilized as uncultured. In this sense, a reversal means that civilization can also be idealized (Eagleton, 2006: 13). If the imperial Modern states plundered the pre ­-modern ones, for whatever reasons, is it not a statement of both being uncultured and lack of civility, quite antithetical to what one could consider as civilization of the west. What sense doe it therefore make to posture as civilized and yet act in an uncultured manner? Can viewing culture as civilization, on one hand, and civilization as culture, on the other hand, help to resolve the impasse in the contemporary deployment of these concepts? One fact is clear, either way; it has potential to breed postmodern ambiguities of cultural relativism (Eagleton, 2006: 14). Alternatively, if culture is viewed, not as civilization, but as a way of life, it simply becomes an affirmation of sheer existence of life-forms in their pluralities (Eagleton, 2006: 13). Pluralizing the concept of culture comes at a price the idea of culture begins to entertain cultural non-normativities or queer cultures, in the name of diversity of cultural forms. Rather than dissolving discrete identities, it multiplies them rather than hybridization, which as we know, and as Edward Said observed, all cultures are involved in one another; none is single and pure, all are hybrid, heterogeneous, extraordinarily differentiated, and non-monolithic (Eagleton, 2006: 15). Attempts to valorize culture as a representation of particular life-forms associated with civility can also be perilous. There is a post-modern sense in which culture can be considered as an intellectual activity (science, philosophy and scholarship), as well as an imaginative pursuit of such exploits as music, painting and literature. This is the sense in which cultured people are considered to have culture. This sense suggests that science, philosophy, politics and economics can no longer be regarded as creative or imaginative. This also suggests that civilized values are to be found only in fantasy. And this is clearly a caustic comment on social reality. Culture comes to mean learning and the arts, activities confined to a tiny proportion of humanity, and it at once becomes impoverished as a concept (Eagleton, 2006: 16). Concluding Remarks: From the foregoing analyses, it is clear that understanding the relationship between culture and civilization is impossible until we cease to view the world in binaries in which the West (Europe) was constructed as advanced and developed with the non-West perceived as primitive, barbarous and pagan. Historically, the Wests claim of supremacy was always predicated on their provincialization of the non-west, whose behavioral patterns were judged from the experience of the West, and characterized in generalized terms as traditional customs and therefore culture. I agree with Benedict, that the West did all it could to universalize its experience to the rest of the world, even when this experience was different from that of those from the non-west (Benedict, 1934: 5). Assumptions of the mutual exclusivity of culture and civilization in society are premised on perceived irreconcilability of values and beliefs. Religion was always used in the West to posit a generalized provincialism of the non-west. It was the basis of prejudices around which superiority was justified. No ideas or institutions that held in the one were valid in the other. Rather all institutions were seen in opposing terms according as they belonged to one or the other of the very often slightly differentiated religions. In this contemporary era of highly globalized populations of footloose movements an